Compagnie du Ponant has been renamed to the shortened Ponant.
The French cruise line said the shortened name will have a stronger visible impact and is easier to remember, and comes as the company looks to continue growing its international business.
The logo has a new typeface and also includes the strapline ‘Yacht Cruises & Expeditions’ to reflect its product offering.
Its three sail logo has remained but been updated in the changes.
A statement from Ponant read: [This new name is] a new momentum to support the brand’s impressive growth in the last five years, marked by the launch of four sisterships that stand out from the rest in terms of design and innovative features, and the opening of new offices abroad (Hamburg, Sydney, Miami, Hong Kong, Shanghai).”