Conrad launches new digital influencer campaign
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Conrad Hotels & Resorts has assigned five influencers, bloggers and photographers for a new Conrad 5/5/5 Tour campaign.
Each influencer will talk about a particular aspect at the hotels they are staying in which Conrad hopes will inspire other potential guests.
Julie Sarinana, known as Sincerely, Jules will head to Conrad Algarve for wine and food experiences while fashion will be covered by Tuula Vintage’s Jessica Stein at Conrad Seoul.
Art and culture will be covered by Laetitia Wajnapel at Conrad Miami; Qi Se Di Tu will travel to Conrad Dubai to sample its art galleries and culinary experiences, while interior designer Aimee Song will head to Conrad Pezula in Africa to report back about its culture.
“A new generation of smart luxury travellers is making trip decisions based on experiences and an appetite for deeper cultural connections. In addition to family and friend recommendations, they are finding travel inspiration from prominent lifestyle online curators and trailblazers,” said John T.A. Vanderslice, global head, luxury and lifestyle brands, Hilton Worldwide.
“The five global tastemakers we enlisted for our Conrad 5/5/5 program share the core values of our guests, and are creating connections to the world around them, which align well with the Conrad brand,” he added.
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