Conrad revises name
THEConrad brand has announced it is changing its corporate brandidentity from Conrad Hotels to Conrad Hotels & Resorts. The change reflectsthe brand’s growing portfolio, with a number of new resorts set to open overthe next few years in Shanghai, Abu Dhabi, Dubai, the Bahamas, Las Vegas and Koh Samui.
Thenew corporate identity will emphasise that Conrad Hotels &Resorts appealsto both leisure and business travellers.
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