Contiki Holidays looks to increase Indian market share

Contiki specialises in holidays for the 18-35 age group
Contiki specialises in holidays for the 18-35 age group

Contiki Holidays is looking to expand its market share in India.

Sam Morrah, Contiki’s director of sales & marketing for Asia, told the Business Standard recently that he sees strong potential for the millennial travel market in India.

“We have been in India since 1962, selling our products through our trade partners. We see huge potential in the country as recently there has been an increase in young Indian travellers. So, we are looking to reintroduce the brand that caters to travellers between 18-35 years and increase our brand awareness in the country,” Morrah was quoted saying.

He added that the company has increased its digital presence through social media, as this channel has strong penetration among the young Indian demographic.

“Our biggest market is Australia and the US. India accounts for less than 1% of the total global market. However, the pace of growth in young travellers presents a huge opportunity for us as the country has the potential to grow up to 10% of the market,” Morrah revealed.

Over the last six months Contiki Holidays witnessed 30% growth in India and Morrah said he is expecting to experience continued strong in growth in the next two to three years. The company is also looking to increase its trade partners in the country.

“We are currently targeting big cities like Mumbai, Bengaluru and Delhi. However, we are looking to penetrate further to tier-two and tier-three cities with our trade partners. As our trade partners evolve, so would we,” Morrah told the newspaper.

Contiki Holidays offers holiday tours to young travellers in more than 60 other countries.

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