Digital knowledge management company Yext and TripAdvisor have today announced an integration that will give Yext customers the ability to directly edit their TripAdvisor restaurant listings via the Yext Knowledge Engine.
This integration will give businesses, beginning with restaurant operators, more direct control over their key details such as hours, contact information, locations, menus, and many other attributes through the Yext Knowledge Manager. Yext customers will also be able to access TripAdvisor listings analytics and monitor their TripAdvisor reviews in their Yext dashboard.
“Critical, up-to-date facts about businesses”
Howard Lerman, founder and CEO of Yext, said: “TripAdvisor is the global leader in travel information and one of the world’s largest restaurant sites, with hundreds of millions of people searching for great places to eat, visit, and stay each month. We’re proud to announce this integration with TripAdvisor to provide critical, up-to-date facts about businesses that consumers are searching for, starting with restaurants, straight from the business itself through the Yext Knowledge Engine.”
Yext customers can also monitor TripAdvisor reviews from their Yext dashboard, and they can manage TripAdvisor review requests via the TripAdvisor Review Express App in the Yext App Directory.
TripAdvisor hosts more than 630 million reviews and opinions of approximately 7.5 million accommodations, airlines, experiences, and restaurants worldwide. In a first for the industry, Yext customers can monitor their TripAdvisor reviews in the same dashboard they are using to manage other vital business information across hundreds of sites.
Bertrand Jelensperger, senior vice president, TripAdvisor Restaurants, added: “When travellers come to TripAdvisor to make a restaurant reservation, book a hotel or research local activities, we want to ensure that they’re always viewing the most accurate information on the businesses they’re searching for.
“Through this new partnership, we are making it easier than ever for Yext customers to ensure their TripAdvisor listing details are always up to date and read the latest traveller reviews.”
“Drive more travellers and local diners to their doors”
Marc Ferrentino, chief strategy officer of Yext, concluded: “Whether at home or on vacation, people worldwide turn to TripAdvisor to find great restaurants, accommodations, and things to do. Our new integration with TripAdvisor is a powerful tool for our customers to manage their TripAdvisor presence with the Yext Knowledge Engine so they can drive more travellers and local diners to their doors.”