Cox & Kings Ltd has forayed into Adventure Travel segment.
The tour operator along with Ezeego1.com has formed an alliance with G Adventures. To start this venture, G Adventure, Cox & Kings and Ezeego1.com have launched ‘Grab Your Dream’ contest, which will give aspiring travellers a chance to win an adventure holiday. The contest will be spread over four seasons with each season having 12 lucky winners.
The collaboration will promote travel style ranges from YOLO tours (You Only Live Once, so live fast, live free!), local living tours, classic tours, active tours, marine tours, expedition cruises, family tours, Comfort tours and Private group tours.
“India is an exciting and dynamic market with huge potential for G Adventures. It’s experiencing rapid growth in terms of outbound tourism and with global demand for adventure travel also continuing to grow, now is the perfect time to introduce it as a new way to see the world. Cox and Kings is such a well respected company and it’s an honour to partner with them,” said Bruce Boon Tip, founder of G Adventures.
“We saw an opportunity to whet India’s appetite for adventure and make them feel as passionately about travel and sustainability as we do. We could not have found a better partner than G Adventures to bring this revolution to India. They have done some spectacular work in the area of sustainable travel, which will only inspire us further,” cited Karan Anand, head of relationships at Cox & Kings Ltd.