Croatia is aiming to capitalise on the surge in visitor numbers from the UK in 2015, which to date have risen 12% year-on-year.
Global visitor numbers have also boomed, with the figure exceeding those of the entire year of 2014 by September of this year.
The growth in passenger numbers and increasing interest in the destination is reflected in the increase in flights to the country for 2016.
British Airways has doubled its flights from Heathrow to Split and now flies to the city four times a week.
Jet2 will introduce additional flights from Manchester to Pula and Dubrovnik and Easyjet will launch a new flight from Bristol to Dubrovnik starting from 19 June.
With passenger numbers contiuing to rise year on year, the country has commited to a new terminal at Zagreb International Airport; an investment worth EUR 331 million. Opening in March 2017 the terminal will cover an area of more than 65,000 square metres.