CroisiEurope launches Bergerac
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French river operator CroisiEurope has launched its latest ship, the Cyrano De Bergerac, at a ceremony in Bordeaux over the weekend.
The company, which now has a fleet of thirty vessels, invited local dignitaries and international press along to the event as it looks to push the brand out into more English speaking markets.
Christened by its godmother (the wife of the mayor of Blaye) and godfather (local TV presenter Bernard Montiel), the ship was also unusually given honorary godparents.
Speaking to Cruise News at the event, Michel Grimm, international sales director for CroisiEurope said: “We have made our product more international over the last few years to prepare us for expanding beyond a French speaking audience. This took time but we’ve made changes to the food onboard and the language – both have helped to create a more international environment.”
The 180-passenger vessel stands within the three/four star product range – giving it a solid unique selling point amongst competitors striving for higher ground.
“We offer the best value product on the market today and I believe that will have a strong appeal for the UK passenger,” continued Grimm. “We offer a minimum of 10% commissions to agents and value the trade hugely. Right now over 95% of our business from the UK comes through travel agents, it’s just increasing the numbers that the 95% represents!”
To see our images of the event and the ship itself click here.