CrowdRiff launches ‘Visual influence’ API

British Colum
Destination BC (British Columbia) recently used the CrowdRiff platform

CrowdRiff, the Visual Influence platform for the travel and hospitality industries, has announced the release of its API, enabling destination marketers to integrate CrowdRiff’s technology into products and campaigns to attract travellers.

Using CrowdRiff’s API, destination marketing organizations can build new experiences that integrate UGC and owned photos into digital marketing campaigns.

Features enabled by CrowdRiff’s API include the ability to: search social media photos by multiple attributes (including keywords, hashtag, location, author, channel and more); add calls to action that link photos directly to local business, blog posts and more; acquire rights to social media photos at scale and organize photos by city, region and themes.

Users can also add custom descriptions or use the traveller’s original social media caption and generate visual maps populated by location-based photos.

CrowdRiff’s platform is used by over 100 destinations to explore photos, acquire rights, and publish photos to websites, to video campaigns, or to social media.

Dan Holowack, CEO, CrowdRiff, said: “Destination BC has built an inventive tool that taps into a traveller’s desire to discover and plan trips based on the gorgeous photos taken, and shared, by people just like them.. We’re excited to release our API as the next step in giving new capabilities to travel marketers who want to build innovative visual campaigns and products for their audiences.”

Marsha Walden, CEO, Destination BC, added: “Those of us who are lucky enough to call British Columbia home know there is simply no shortage of content to share with potential visitors—our vast and abundant wilderness, spectacular cities on the edge of nature, and welcoming communities, to name a few.

“By partnering with CrowdRiff and featuring this stunning content through the BC Explorer, we are able to take UGC images to a new level and give visitors from around the world the ability to actually book these inspirational places and activities.”

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