Australia’s Crown Group has unveiled plans to launch its first suites in Sydney.
Scheduled to open in 2017, the new suites will form part of Crown’s AU$250 million (US$204m) Sydney by Crown development.
“Our vision is to create a collection of residences which will set a fresh lifestyle standard in Sydney. Crown Suites will be a stylish addition to the up-and-coming Western side of the CBD, and we are confident that the Crown Group brand, with its strong reputation, will appeal to the new generation of domestic and international visitors to the city,” said Crown’s CEO, Iwan Sunito
“Asia is booming and with it more and more people travel to Australia for holidays and for business. This has created a gap in the market as the demand increases for luxury hotel-style serviced apartments in Sydney and Australia. We are pleased to announce the debut of Crown Suites in Sydney’s CBD, the first of many around the world. It is an exciting time for us.
“Expanding into the transient short-term accommodation market will provide a strong foundation our continued expansion both locally and across the region,” he added.
The Crown Suites will combine luxury apartment-style accommodation with five-star hotel amenities including a pool, gym and concierge. Guests will also be able to access Sydney by Crown’s ground-level cafes and restaurants and the rooftop lounge.
Crown Group is also currently developing other major projects, including Viking by Crown, a 10-storey residential complex in Waterloo, and V by Crown, a 29-storey residential tower in Parramatta.