Crystal Cruises has launched a new travel agent incentive in the UK.
The ‘Crystal Cruises Seahorse Stakes’ allows agents to work as an agency to build up bookings and prizes.
Five bookings convert into a horse riding day; 10 bookings to a luxury hamper worth GBP100; 15 bookings to theatre tickets for two plus dinner and 20 bookings mean a pamper day.
Any UK agencies that reach 25 bookings by the end of the year will be rewarded with a private box at the races for up to 16 people.
Agents will be sent racetrack posters where they can record how many bookings have been made, with double points available for specific bookings and marketing activity.
“As Crystal Cruises continues to sell almost exclusively through the trade, it is essential that we provide continued support to our travel agent partners and provide them with exciting and innovative ways to help sell our product. We are delighted to be introducing this new incentive that we believe will excite agents and are confident that it will prove popular and will deliver increased sales,” said Ray Steward, Crystal’s UK director of sales and marketing