China’s largest online travel company, Ctrip, has penned a new agreement that will give it access to OAG’s database of flight information.
The three-year deal will allow Ctrip to tap into OAG’s Dynamic Schedules system, providing an exclusive data feed of flight schedules and updates from approximately 900 global airlines.
Ctrip said it would use this data to help keep its customers informed of any flight schedule changes, reducing passenger re-bookings and ultimately improving customer satisfaction.
“Ctrip only began using Dynamic Schedules this month and has already started to see how the product leads to major competitive advantages including lower processing costs, fewer passenger re-bookings and better customer service,” said Phil Callow, CEO of OAG.
“In July this year alone, for example, more than 86,000 schedules changes were supplied to OAG over a 24-hour period. Airlines have to react quickly to market demand. Passengers need to be re-booked or re-ticketed, system and online displays need to be updated, and sales agents need to know the new information.”
A Ctrip spokesperson commented that the new service “will allow us to be more competitive and efficient in order to better service our customers”.