Cunard and P&O announce record January
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Carnival subsidiaries P&O Cruises and Cunard Line have both released a statement confirming their “best ever start to a wave campaign”.
Overall sales in December 2012 and January 2013 were up by 31% year-on-year (y-o-y) and 24% up on the 2010/11 campaign.
The ‘Vantage Fares’ and ‘Price Promise’ initiative covers all cruises which depart after April 2013 and include benefits such as onboard spending money, car parking at Southampton, return coach transfers and airport parking.
Complete Cruise Solution sales and customer services director Giles Hawke said: “We have had a strong Wave and it is still continuing apace. We have put much less price-led activity into the market than at this time last year and we are working strategically to hold pricing integrity.
“We are managing our pricing and holding commissions at a level which discourages travel agent rebating, resulting in price transparency for the customer.”