Corporate Social Responsibility should be the underlining principle that drives growth in all organisations. In order to be truly effective, CSR principles must be adopted at all levels and implemented on a day-to-day basis.
These direct messages were expressed at the on-going 9th Corporate Social Responsibility (CSR) Summit in Dubai.
“The best companies are those which demonstrate that they are committed to a long term sustainable strategy that balances interest of all stakeholders,” says Ibrahim Al-Zu’bi, head of CSR at Majid Al Futtaim Properties. “Getting this balance right is CSR and underlies the principles that drive growth which should be economically efficient, socially fair and environmentally sustainable. Companies need to relealise that CSR is not just the responsibility of the CEO, senior management team or the board. To be truly effective, CSR principles must be adopted by everybody in the organization,” he added.