Authorities in Danang have unveiled plans to strengthen the Vietnamese city’s tourism economy.
The Vietnam News Agency (VNA) reported the deputy director of the city’s Department of Culture, Sports & Tourism, Tran Chi Cuong, as revealing plans to turn tourism into the mainstay of the local economy between 2016 and 2020, with a focus on creating unique tourism products in line with “cultural values and environmental protection”.
The department has set a target of attracting eight million tourists to Danang by 2020, including two million international visitors, and generating VND27.4 trillion (US$1.23 billion) in revenues.
The plan will see Danang invest in new maritime tourism services and develop its luxury resort sector, VNA said. It also plans to develop new attractions in the Son Tra Peninsula and Hai Van Pass areas, as well as in the Ba Na–Suoi Mo tourism zone, which is home to the 1,487-metre-high Ba Na Mountain. This will include a new golf course and hot spring resort.
Another area of focus is environmental protection, with local authorities keen to raise local awareness and promote a code of conduct on the environmental impact of tourism activities.