Davao launches MICE destination programme
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Davao City, Philippines, is working to raise its profile as an international MICE destination. Under the leadership of the Department of Tourism (DOT), a new programme has been launched called “Let’s Meet in Davao”.
The programme focuses on the city’s role as an international business centre in the Southern Mindanao region, a well qualified work force and past experience in hosting international events as foundations to support international business events. The DOT has also set up a specialist desk to promote Davao and handle inquiries. It offers information and advice to planners and organisers, spearheads destination promotion through traditional and new media and offers airport support and reception at the Davao International Airport. Tiered non-monetary incentives for organisers are also available.
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