DCB organizes China mission
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The Dubai Convention Bureau (DCB) in an effort to further develop and increase Dubai’s share of the international congress and special events markets, while also maximizing the economic prospects of Dubai; organized a China study mission inviting 10 MICE agents from Shanghai and Beijing to Dubai.
The study mission ran across three days and included Dubai Hotels’ site inspections and some incentive programs such as Desert Safari and city tour. This initiative is part of DCB’s ongoing commitment and efforts to advertise Dubai As the hub for MICE industry.
Hamad Mohammed Bin Mejren, executive director of business tourism said: “We witness a great interest of Chinese event organizers in Dubai as a MICE destination. This delegation is the third delegation that we welcomed to Dubai this year.”