The Department of Economic Development (DED) in Dubai has reached out to more than two million passengers travelling through the city’s airports to alert them on the consumer protection services available in Dubai.
Rolled out in partnership with Du and the UAE Telecom Regulatory Authority (TRA), the programme involves sending text messages to passengers arriving in or transiting through airports in Dubai on the option to file consumer complaints by calling Ahlan Dubai on 600 54 5555.
Passengers from more than 175 countries received the text message and India, UK, Saudi Arabia, US, Austria, Italy, Australia, China, and Germany accounted for 20% – or 400,000 – of the receivers.
Ahmed Zaabi, director of the consumer awareness section in DED said the aim it to inform Dubai visitors and residents about “their rights and responsibilities as a consumer”.
“It ensures transparency and enhanced consumer confidence in the process of buying and selling in Dubai,” he added.
Zaabi said the initiative will also support retailers and improve service quality, eventually leading to a positive impact on overall economic activity in Dubai and the UAE in general.