Delta serves up Starbucks coffee
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Delta Air Lines and Starbucks Corporation have announced a new agreement that will offer Delta customers freshly brewed coffee onboard all domestic and international Delta flights from 1 March 2011. The move is part of Delta’s US$2 billion investment in the customer experience.
“A premium customer experience requires premium coffee and Delta is proud to serve Seattle’s Best,” said Tim Mapes, Delta’s Senior Vice President of Marketing. “During in-flight taste testing, we saw firsthand the passion Delta customers have for coffee and for the role it plays in a superior travel experience.”
In December 2010, Delta customers participated in an in-flight coffee taste test confirming one of its new coffee blends, Level 4, as the coffee to be served onboard. Starbucks recently launched a simplified approach to packaged coffee called ‘The Level System’, which ranks coffee from 1 to 5 based on roast intensity.
“As two organisations who care about creating a distinctive premium customer experience, Delta and Seattle’s Best Coffee make a perfect pair,” said Michelle Gass, president, Seattle’s Best Coffee. “Existing Seattle’s Best Coffee fans will be delighted to find their favorite coffee on their next Delta flight, and for those not yet familiar, it is an opportunity for us to introduce our great coffee to Delta’s more than 160 million global travelers each year.”
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