Destination Britain kicks off in Bangkok
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VisitBritain commenced its annual international travel trade event – Destination Britain 2013 – in Bangkok. Celebrating a decade of success, the tourism gathering opened with 35% of new suppliers, showcasing their UK travel and tourism offerings.
The event offers British tourism an opportunity to further boost the 4.2 million visits. The Asia Pacific Middle East and Africa (APMEA)is a key region for Britain in terms of value, accounting for 28% of total tourism spend, an amount that has grown considerably over the last few years (35% growth since 2008).
Destination Britain APMEA this year presents 60 UK companies comprising attractions, hotels, tour operators, regional, and national tourist boards and transport providers taking part. As part of the event, a key focus would be the 2020 growth strategy which involves plans to expand the GCC region. These markets are becoming increasingly important, accounting for £1.2b spend in 2012, representing 22% of the APMEA total. The organisation will now increase its reach across Dubai, Abu Dhabi, Riyadh, Jeddah, Kuwait City and Qatar.