The Destinia.com and Dubai’s Department of Tourism and Commerce Marketing’s (DTCM) destination campaign has garnered interesting results promoting Dubai as a tourism destination.
The campaign which includes a microsite and online marketing programme has been rolled-out in Europe and MENA. The microsite available in six different languages: English, Spanish, French, , Italian, Arabic, and German has already seen positive results. As per the results, Dubai has been ranked a 138% more popular –in terms of sales growth– as a travel destination between August and December on Destinia.com.
Inés Chueca, partnerships manager at Destinia said: “Although targeted to Europe and MENA, our microsite has received visitors from Canada, USA, and Australia. We are proud to be contributing towards Dubai’s aim of attracting 25 million visitors by 2020.”
The company has witnessed a growth of 78% travellers booking their travels to Dubai through the site.