Discovery Channel to launch Chinese adventure park
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Discovery Communications, which operates the Discovery Channel, has unveiled plans for its first-ever branded theme park in China.
In partnership with APAX Group, the company will develop the Discovery Adventures Andaman Moganshan Park in eastern China’s Zhejiang province.
Opening in the fourth quarter of 2015, the park will cover approximately one million square metres space, surrounded by mountains, and will offer a range of “innovative programmes [and] certificated courses”, based on outdoor pursuits such as survival skills, rock climbing, zip-lining, mountain biking, hiking and off-road driving.
The resort will also feature a Discovery-branded hotel, which the company said would be “designed to bring the beauty of the outdoors into guests’ living space”. Operated by Regalia Hotel Group, the five-star hotel will also screen Discovery TV content in guests’ rooms.
“The breathtaking views and landscape of Andaman Moganshan Resort makes it an ideal destination for the first-ever Discovery Adventures-branded park and the activities guests will enjoy are a true reflection of Discovery’s core DNA – adventure, exploration and curiosity,” said Nicolas Bonard, senior vice president of The Studios Group at Discovery Communications.
“Both the Discovery Adventures Park and Discovery Destinations Hotel accommodations will provide visitors with a unique, once-in-a-lifetime experience and I am confident that APAX Group in conjunction with Andaman Moganshan Resort is the perfect partner to bring this vision to life.”
Following its opening in late 2015, Discovery Adventures Park will welcome visits from private and corporate team building groups. A grand opening will then follow in spring 2016, after which general admissions for individuals, groups and families will be accepted.
As well as the Discovery Channel, Discovery Communications also operates the TLC, Animal Planet, Investigation Discovery, Science and Turbo/Velocity channels.
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