DreamWorks Animation has unveiled plans to develop an indoor theme park in eastern China.
The company, which was behind hit movies such as Shrek, Madagascar and Kung Fu Panda, told Xinhua that the new park would be created in “a major city” in the Yangtze Delta.
Speaking to the Chinese news agency in an interview in Shanghai, Shuai Min, vice president of Oriental DreamWorks, revealed the benefits of an indoor attraction.
“Compared with an open-air park, an indoor one is smaller, cheaper and more attractive to consumers, families particularly, who live downtown,” Shuai said.
Other details of the project, such as the timeline, were not revealed. But the move will mark the latest push into the Chinese market for DreamWorks. The company has already unveiled plans for a ‘Dream Center’ in Shanghai, featuring theatres, restaurants and retail outlets, and just last week the it launched its new ‘DreamWorks Experience’ attraction at Sands China’s integrated resorts in Macau, which will see guests entertained by characters from DreamWorks movies.
DreamWorks’ animation rival Disney is currently in the process of creating a huge Disneyland theme park in Shanghai.