The 32-day shopping extravaganza Dubai Shopping Festival is celebrating its 20th year.
The shopping festival will showcase a mix of over 150 events and activities across the city. The event will run until 1 February 2015 under the theme – ‘20th Anniversary – A Journey of Celebrations’.
HE Helal Saeed Almarri, director-general, Dubai’s Department of Tourism and Commerce Marketing (DTCM), said: “The success of Dubai Shopping Festival not only set the template for city-wide festivals that followed, but it is also symbolic of the journey made over the last two decades. We look forward to welcoming visitors who have never been to Dubai before and those who return year-after-year, and providing them with an experience to be remembered.”
The shopping festival contributes quite heavily on the economy. DSF annually attracts on an average four to 4.5 million visitors with a total spending of AED15 billion. The festival attracted 56 m visitors from 1996 to 2014, with a total spending of AED 145 bn. The first edition attracted 1.6 m visitors resulting in a total spending of AED 2.5 bn.