DTCM keenly explores Saudi market

Guest Contributor

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The Dubai Department of Tourism and Commerce Marketing (DTCM) took another step to further consolidate Dubai tourism position in Saudi Arabia.  As per statistics, over 873,000 Saudi nationals stayed in Dubai hotel establishments last year while they numbered 272,631 in Q1 2012. There has been a significant increase in the Saudi visitors to Dubai since the establishment of DTCM’s two representative offices in Jeddah and Riyadh.

Saudi Arabia has also been a major regional source market for Dubai’s ever-expanding tourism industry. The kingdom was first on Dubai’s Top 20 markets in 2011 and Q1 2012 in terms of hotel guests.

Riding on this growth DTCM has a strong first-time presence at the Riyadh Travel Fair (RTF) with 14 co-participants. Abdullah bin Suwaidan, DTCM deputy director of overseas promotions and inward missions, led the Dubai delegation. He presented a memento to His Royal Highness Prince Nawaf bin Salman bin Abdulaziz at the Dubai stand.

“The RTF, helped the DTCM further promote and develop Dubai tourism’s market share and also evaluate the huge market to focus on the most important travelling and holiday trends,” added bin Suwaidan.

Dubai’s participants included Arabian Explorers, Al Rais Tours and Travels, Cosmopolitan Hotel, Dubai Events & Promotions Establishment (DSF, DSS and Eid in Dubai), Dubai Trade Centre Hotel Apartments, Costa Cruises, flydubai, HTT Holidays, Ibn Batuta Gate Hotel, Kempinski Hotel Mall of the Emirates, Landmark Grand Hotel, Majestic Hotel Tower Dubai, Millennium Plaza Hotel and Royal Caribbean International Cruises.


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