DTCM targets luxury travel market

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The Dubai Department of Tourism and Commerce Marketing (DTCM) recently concluded its participation in the International Luxury Travel Market (ILTM) in Shanghai. The event was attended by 25 co-participants representing hotels and tourism companies in addition to the General Directorate of Residency and Foreigners Affairs (GDRFA-Dubai).

Mohammed Al Muhairi, head of Australia and Asia region at DTCM’s Overseas Promotion and Inward Missions Department, said a workshop was conducted for tour operators to create awareness about Dubai and its varied tourism services for business and leisure travelers. The workshop was attended by representatives from 110 tourism companies from China’s various regions.

The number of Chinese tourists to Dubai in 2011 increased by 27% and reached 193,791 when compared with 2010 figures.

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