In an effort to boost tourism numbers from the Asia Pacific countries, Dubai’s Corporation of Tourism and Commerce Marketing (DCTCM) announced its intent to open a new hub office to service the region. The office will be located in Sydney (Australia) headed by Julie King.
The new regional office will oversee DCTCM’s existent offices in the Far East, Japan, Australia and New Zealand. The objective would also be to maximise opportunity to increase visitor numbers from Australia, Hong Kong, Indonesia, Japan, Malaysia, New Zealand, Singapore, Taiwan and Thailand.
Issam AbdulRahim Kazim, CEO of Dubai’s Corporation for Tourism and Commerce Marketing (DTCM) said: “The Asia Pacific is of high strategic importance to us, with significant potential for growth across the whole region. The emerging economic power of the Asia Pacific countries is resulting in increased outward bound tourism.”
As per regional statistics, Dubai’s hotels hosted more than 700,000 hotel guests from the Asia Pacific region in 2013 – an increase of 15% from 2012 while first half of 2014 showed further growth.