Dubai Business Events (DBE) and the International Congress and Convention Association (ICCA) hosted the first ICCA Middle East International Meetings Forum.
The opportunity for hosting global and regional events was identified as key focus for and by DBE with the aim to spearhead regional development and advancement not only for the city, but the region at large.
The forum attracted more than 180 participants from across the Middle East. As the first-ever regional meeting of-its-kind, the event was organised as a precursor to the 2018 ICCA Congress, which will see an expected 1,000 global event leaders come to Dubai. Initiating the annual forum marked an important step to gain insights into the successes and experiences from international experts in establishing Dubai and other cities in the region as hosts for international conferences.
The focus of the inaugural ICCA Middle East International Meetings Forum was to establish a platform for sharing knowledge and best practices. The forum attracted over 20 international speakers and global meetings industry experts, who discussed global trends, importance of destination teamwork and industry collaboration, and competitiveness of the Middle East region as a stepping stone to booming markets in the Middle East and Africa.
Further insights into the region were shared by executives from four international associations, who shed light on how the Middle East can leverage its competitiveness, maximise its growth potential, and increase its share of the global meetings market.