Dubai fast rising on the luxury scale: YouGov

Nadege Noblet, Exhibition Manager of Arabian Travel Market, WTM Portfolio, Reed Travel Exhibitions
Nadege Noblet, Exhibition Manager of Arabian Travel Market, WTM Portfolio, Reed Travel Exhibitions

A recent YouGov Luxury Travel report for the MENA region reported that out of 1,000-plus regionally based survey respondents, luxury clearly has a home in the Middle East.

In addition, Dubai ranked in top spot as a preferred upscale destination. These statistics support the strong focus on luxury at the Arabian Travel Market (ATM) 2015.

The event is slated o take place from 4-7 May 2015 at the Dubai International Convention & Exhibition Centre. ATM 2015 will also include a two-day ILTM @ ATM programme with a series of pre-scheduled appointments.

According to the survey, a total of 69% of respondents in the YouGov report agreed that luxury travel is defined by availability of five-star accommodation. Those surveyed admitted they had taken an average of 1.9 luxury holidays over the last 12 months.

“Today the definition of luxury is strongly dependent on perspective of the traveller. With no universally accepted definition of what luxury travel is, brands need to truly understand what luxury means to their customers in order to be successful. The subject is of strong interest to travel brands in this market and it is great to see ILTM focus on this issue,” said YouGov’s Travel & Leisure research director, Scott Booth.

Additional highlights of the reports state that 61% of luxury tourists from the MENA region choose to travel with their spouse, staying for an average of 5.1 nights.

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