Dubai hotels accord huge response to new hotel classification scheme
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The Dubai Department of Tourism and Commerce Marketing (DTCM) announced that there has been positive response from hotel establishments for the new hotel classification scheme with as many as 90 properties enrolling for the new system.
Majid Al Marri, DTCM director of classification, said the department will continue to host more workshops to help this important and vital sector get benefitted from the new programme designed to raise quality standards of hospitality establishments.
He further added: “The resulting increase in visitors’ awareness and visitation has driven unprecedented development of Dubai’s accommodation portfolio.”
DTCM launched a dedicated website www.classification.dubaitourism.ae for its new hotel classification programme. The website provides information concerning licensing and classification of guest establishments across all categories and ratings. Allowing easier access to information to investor and industry alike, the classification website will allow for direct submissions of all classification applications, completion of self-assessments and communication with DTCM
The highlight of the classification system is the accolade programme, a first of its kind in the region programme that reward the outstanding achievement of hotels and resorts by awarding a Gold and Platinum level to qualifying five-star establishments.
“The new classification scheme is expected to help increase the quality of guest accommodation offerings in Dubai, support the tourism growth strategy, and allow better marketing opportunities for establishments,” Al Marri explained.