Dubai hotels chart positive growth

Overview of hotel performance in 2014
Overview of hotel performance in 2014

Dubai’s hotel establishments welcomed 11,629,578 guests in 2014.

This was a 5.6% increase on 2013. As per statistics from Dubai’s Department of Tourism and Commerce Marketing (DTCM), there has been steady year-on-year growth and significant increases.

The top 10 hotel guest source markets remained the same as 2013 with only slight shifts in positioning. For January to December 2014, Saudi Arabia was once again the top source market, followed by India, UK, USA, Iran, Oman, China, Kuwait, Russia and Germany.

China moved from 10th position to seventh, experiencing 24.9% growth with 344,329 hotel guests compared to 275,675 in 2013. This surge can be attributed to growth in number of Chinese travellers, who are increasingly looking to travel outside of China.

India ranked second and the UK ranked third while showing significant increases in number of hotel guests, rising 12.2% and 11.3% respectively.

HE Helal Saeed Almarri, director general of DTCM said: There was a year-on-year growth for hotel guest numbers with significant increases from Asia, Africa and Western Europe. The strong growth in hotel guests from China is hugely positive and reflects our targeted work in this market.”

Key source markets for Dubai hotels
Key source markets for Dubai hotels

He further continued: “The 5.6% increase in number of hotel guests occurred despite decrease in number of Russian visitors. In 2015, we will continue to work with partners to increase market share from newer markets. The global travel industry is poised for a period of sustained growth over the next decade: Dubai is well positioned to leverage these factors to drive growth of our tourism economy.”

The emirate’s hotels and hotel apartment establishments recorded an increase in guest nights in 2014, increasing by 7.4% from 41.58 m in 2013 to 44.66 m in 2014. The average length of stay increased from 3.78 days to 3.84 days. Revenues for hoteliers and hotel apartment operators saw significant growth, with total revenues reaching AED 23.9 bn for 2014, up 9.8% from AED 21.8 bn in 2013. Room revenues increased by 12% year-on-year and F&B and other revenues increased by 6.1% year-on-year.

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