Dubai is looking at tapping newer markets in India.
The Department of Tourism and Commerce Marketing (DTCM), government of Dubai will conduct a three-city roadshow in second tier towns of India. Events will be held from 3-5 February 2014 in Kochi, followed by Hyderabad and Ahmedabad respectively.
The multi-city workshops will allow DTCM and its 10 member delegation the opportunity to interact with over 400 key travel and tour operators and up-market leisure operators in these markets.
Saleh Al Geziry, director for overseas promotions and inward missions at DTCM said, “India is an important source market globally for visitor traffic into Dubai. In 2013, after Saudi Arabia, India recorded the highest number of visitors into the emirate with the total number of Indian guests reaching 631,638 for the first nine months of 2013, an increase close to 15% over the corresponding period last year.”
Commenting on the upcoming Dubai India Roadshow 2014, Carl Vaz, director for DTCM in India said, “Tier II cities represent important feeder markets for Dubai as they display a growing trend of people with the propensity to travel and spend in international destinations. Thus through these B2B workshops, we intend interacting with a significantly higher number of travel agents, tour operators and even wedding planners enabling them to cater to new segments and repeat visitors in these cities.”