In an effort to boost tourism numbers to the emirate, Dubai’s Department of Tourism and Commerce Marketing (DTCM) recently concluded its first series of stakeholder engagement committees.
The objective of the meeting was to enhance communications and knowledge sharing between key sectors of the tourism economy. This was seen as a driving factor to achieve the targets for Tourism Vision 2020.
On the domestic front, five sectors identified for growth in the tourism industry are Hotels; Retail; Aviation; Land Developers; and travel trade, comprised of Destination Management Companies (DMC’s) and Professional Conference Organisers (PCO’s).
For each sector, DTCM has established a stakeholder engagement committee that will meet on a quarterly basis to discuss the status of the sector and opportunities for growth. In recognition of the mid-market hotel, separate committees have been established for the luxury and mid-market sector.
HE Helal Saeed Almarri, director general of DTCM said: “This initiative is in line towards strengthening industry relationships with strategic partners both in Dubai and around the world. A core driver of Dubai’s tourism industry growth has been close collaboration between the government and private sector. Part of DTCM’s role is to continue to harness the collective power of tourism stakeholders. Ongoing collaboration between and across all verticals of the tourism economy is essential to achieving the target of 20 million visitors per year by 2020.”
In addition to domestic forums, DTCM will host CEO-level sector international forums in a number of regions, including GCC, Middle East & Africa; Asia-Pacific; Russia & Eastern Europe; Western Europe; Indian Subcontinent; and the Americas.