Dubai’s Department of Tourism & Commerce Marketing (Dubai Tourism) has launched its inaugural ‘Ticketed Events in Dubai’ 2015 report in a bid to get a better insight into what factors are driving the growth of the destination’s burgeoning events industry.
The report aims to help organisers identify how to grow existing events and to launch new ones based on type, scale, price points, calendar opportunities, buying behaviour, event attendee potential and optimum capacity.
Dubai’s event industry, a core pillar of the city’s tourism destination proposition, remains a strong and growing contributor of economic value to the emirate’s GDP.
Building on a mature calendar of regularly renewed, world-renowned leisure and business events, the event offering is well complemented by a diversified mix of entertainment, sport, theatre, art and cultural entrants, collectively aimed at attracting international and domestic audiences.
“Close collaboration across all the fundamental levers of sector development, between government, public and private sector stakeholders – from venue developers and operators, to event organisers and the network of promoters and distributors – has been instrumental in laying the foundations for Dubai’s success to date. Looking ahead to 2020 and beyond, as the events industry prepares to cater for the evolving needs of an even more diversified target of 20 million visitors to the emirate, sustained cross-industry partnership will be even more crucial to retain Dubai’s status as a leading global event destination,” said Dubai Tourism CEO Issam Kazim.
Covering full year 2015, the new event industry whitepaper provides a snap shot of the performance of ticketed leisure events hosted in Dubai across three main leisure categories; entertainment, sports and culture. According to the report, which only captures events applied for via Dubai’s e-Ticketing platform, there were 656 system registered ticketed leisure events delivered in 2015, representing 1.1 million tickets being sold. Leisure events constituted 27% of the total volume of unique ticketed events hosted during the 2015 calendar year and accounted for 60% of the number of tickets recorded as sold for the period.