Dubai Business Events (DBE), Dubai’s official convention bureau, welcomed 85 guests from Europe, including 70 hosted buyers and a further 15 of Europe’s media from the business events industry, to showcase the city’s meetings, incentives, conferences and event capabilities.
A tailored itinerary that covered incentive, meeting and conferences was developed for the three-day study tour.
It included a number of the city’s leading attractions, such as a desert safari, a cultural tour of Al Fahidi Historical Neighbourhood and a series of venue visits.
Delegates also had the opportunity to experience the added extras that DBE offer.
This involved a bespoke team-building exercise which required an interactive iPad app to offer a series of challenges for the delegates.
Visiting media also attended an industry roundtable which included presentations from a number of DBE’s key partners; Emirates Airline, Dubai Airports, Dubai Parks and Resorts and Zayed University. These emphasise that Dubai is one of the most well connected economies in the world and the business and knowledge hub of the Middle East.