Dubai recently welcomed 100 meeting planners and business media from countries across Europe.
The delegation was in Dubai as part of Dubai Tourism’s efforts to enhance the city’s global status as a destination for international business events.
The familiarisation trip was organised by Dubai Business Events as part of its ongoing strategy to promote the Dubai for conferences, meetings as well as corporate and incentive travel.
Under Dubai’s ‘Tourism Vision for 2020’ roadmap, government and private sector partners are working together to double number of tourists visiting Dubai in 2020 to 20 million people per year, up from the 10 m people who visited in 2012. The aims of the strategy are to double leisure visitors to the emirate to 17 m per year by 2020 while increasing business visitors by 50% to 75% to around 3.5 m people per year.