El Al extends premium economy roll-out
El Al has extended the roll-out of its new premium economy cabin, Economy Class Plus, to its Boeing 767-300 aircraft.
The Israeli national carrier introduced the new cabin on its B747-400s in July 2012, and said that “high demand” for the product had prompted the extended deployment.
The new premium economy cabin will be situated at the front of economy class, and offers almost 10cm more legroom and 33% more seat recline, plus new lighting and iPads loaded with in-flight entertainment content, including movies, games, music and TV shows. Passengers will also have access to designated check-in counters.
“This step is part of a strategy that calls for continually improving the product and customer experience,” said El Al’s CEO, Elyezer Shkedy. “El Al is continuing the renewal impetus and upgrading its fleet for the comfort and pleasure of its passengers. In addition, the new 737-900 will join the El Al fleet in October to further enhance the passenger flight experience on short range routes as well. Together with the addition of Economy Class Plus, these measures offer El Al passengers a new flight experience.”
The B767s will also undergo a broader renovation, with the installation of new lighting, flat-screen overhead monitors, reupholstered seats and upgraded toilets lavatories. Work will commence this month (February 2013).