Emaar’s new Address
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Emaar Properties’ hospitality branch, Emaar Hospitality Group, is launching its own luxury brand of hotels – The Address Hotels & Resorts. Emaar’s global hotel brand will roll out later this year with the opening of The Address flagship hotels in Downtown Burj Dubai and another property in Dubai Marina.
The group said The Address will progressively operate four brand extensions covering resort and city offerings.
Mohamed Ali Alabbar, Chairman, Emaar Properties PJSC, said, “The Address will be one of the prime drivers in our global expansion strategy in the hospitality & leisure business.”
Following the launch of The Address, Downtown Burj Dubai; The Address, Dubai Mall; and The Address, Dubai Marina, Emaar Hospitality Group plans to unveil more properties in key cities around the world in the next ten years. Emaar said at these intended locations, it already has a significant footprint through mixed-use developments in central and strategic locales.
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