Emerging markets hold up Meliá results
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Travellers heading to Spain, the Caribbean and the Americas for their summer holidays have boosted numbers at Meliá International Hotels, it has revealed.
The Mallorca-based hotel chain has seen sales for its Spanish resorts rise compared to last year, although revenue in its Spanish city hotels has reduced. Its hotels in Greece and Italy have suffered as a result of the economic environment, although Meliá is confident of its new opening in Rome and its profits have remained flat for the year’s first quarter at EUR4.7m (£3.2m).
Meliá is now gearing up for opening the first phase of the Calvia Beach Resort in Mallorca next month, which will include the refurbished Hotel Beach House and Sol Wave House, as well as a Nikki Beach club and artificial surf centre. Its ME London hotel is also due to launch in time for the Olympics.
Meawhile, Meliá’s figures were boosted by an influx of European tourists to the Caribbean following a change in flight schedules, while it has managed to capitalise on the growing Latin America market with its Mexico and Orlando properties proving popular. The chain said its “excellent results” at the Orlando hotel has “helped lay the groundwork for future expansion” in the region. Currently the chain has 34 hotels in the pipeline, with the majority based in the luxury sector and around half in the BRIC emerging markets.