Emirates Holidays launches USA Franchise
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Emirates Holidays has signed its first global franchise – Emirates Vacations. This follows the appointment of US-based Destination Southern Africa Inc (DSA Vacations) as its partner.
Marc Bennett, Emirates’ divisional senior vice president destination & leisure management, “The time is ripe for us to make inroads into a very lucrative, dynamic market, and with DSA as our Emirates Holidays’ franchise operator, we hope to extend our brand experience even further in the US.”
In line with its expansion strategy Emirates Holidays’ is looking to grow its business in new markets. As per the five-year franchise agreement, Emirates Holidays looks to tap into the US market, leveraging DSA’s local expertise and market intelligence. Under the brand name Emirates Vacations, DSA will distribute vacation packages to Dubai and other popular destinations such as the Indian Ocean Islands, India, Italy and Thailand.
“We have access to a significant market of global travellers many of whom are already considering destinations served by the airline’s network. Working closely with Emirates, there is tremendous potential for Emirates Vacations to reach a wider customer base and adopt a holistic approach to the business,” said Thierry Antinori – Emirates’ executive vice president and chief commercial officer.
The company will focus primarily on selling one-week to two-week vacations to Dubai. This will then extend to vacation packages beyond Dubai, with stop-overs, multi-centre packages and high-end adventure holidays across Emirates’ destinations.
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