Emirates Holidays ties up with TUI India
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Emirates Holidays and TUI India, the tour operating arm of Le Passage to India (LPTI) have signed a Memorandum of Understanding (MoU), under which TUI India will be the Preferred Agent for Emirates Holidays in India.
The MoU aims to provide competitively-priced, quality holiday experience. To support the Emirates Holidays products, LPTI will leverage its tour operating brand, TUI India to further promote Emirates Holidays across India. With a focus on collaboration and innovation to drive the development of outbound tourism in the country, the partnership is the initial phase of a strategy aimed at exploring supply and distribution opportunities between the two companies.
“Our partnership with Emirates Holidays will combine the knowledge and expertise of both the companies to deliver quality holidays to Indian customers. This partnership will further drive the outbound industry in the country and we envisage setting new standards of quality products and services for the Indian traveller,” said Arjun Sharma, Managing Director of LPTI.
“India remains a key source market for Emirates Holidays – and our partnership with TUI India, is a testament to our continued commitment to present a wide range of holiday options to discerning Indian travellers. With this new collaboration, our aim is to provide the best possible holiday products, and the most memorable experiences across our vast network through Emirates,” said Marc Bennett, Divisional Senior Vice President for Emirates Destinations & Leisure Management.
A Hello Dubai campaign was launched yesterday and will run till 4 August 2013 to promote the Emirates Holidays.