Emirates Holidays to launch dedicated cruise division
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Senior VP reveals plans to develop new business unit within next 12 months…Emirates Holidays will launch a specialised cruise division within the next 12 months, a senior executive has revealed.”We will eventually create a cruise unit maybe towards the end of the current financial year or early next financial year. While eventually we will launch the cruise unit, we are not in a hurry,” Frederic M. Bardin, senior vice-president of Emirates Holidays, told Gulf News.”I believe in cruises as a major development. In the tourism industry in general, it is the fastest growing segment at present,” he said.Bardin said the new division would develop partnerships with cruise operators in a similar way to how Emirates Holidays has worked with hotel operators.”So with cruise operators we will buy their cabins and sell them back,” Bardin said. “Our job would be to sell cruises and to advise people on which cruise to take depending on their profile and what they want to do with their holiday. And we will need to have specialists in cruise as a part of the unit.”
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