Emirates kicks off Enterprise-wide transformation strategy

Emirates' business strategy goes more hi-tech
Emirates’ business strategy goes more hi-tech

Emirates Group recently unveiled plans to undertake an enterprise-wide transformation initiative.

This new development is aimed at placing data at the heart of the organization, re-inventing business processes and underpinning decisions with big data and real-time analytics.

This enterprise-wide transformation strategy will see benefits cascade into every area of business.

“While this initiative will have profound benefits across all business units, our end goal is to intelligently redefine customer experience by developing a personal bond with individual customers,” said Sir Tim Clark, president of Emirates Airline.

“For this to work, we need to drive cross functional change across the entire company and this latest transformation strategy will help lay the foundation we require. Big data, predictive analytics, artificial intelligence, machine learning, robotics, crowd sourcing and collaboration are areas we’re considering to help us establish an architecture of continuous innovation and re-invention,” added Clark.

In order to execute on this transformation, the Group is establishing a centralised Enterprise Change Management team that will be headed by a seasoned senior executive with the mandate, resources and funding to drive this long term strategic change across the organization.

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