Emirates and The FA have announced that the airline will become the lead partner of The FA Cup, to be known as The Emirates FA Cup, from next season until 2018.
With more than 700 clubs entering the competition since it began in August, The FA Cup is open to non-league, amateur and grassroots teams, often providing upsets when smaller clubs take out Premier League giants.
Sir Tim Clark, president of Emirates Airline said “football is a truly global sport”.
“(It’s) a unifying factor in many communities and nations across the world,” he continued.
“Never is this more evident than with The FA Cup, which has an unrivalled heritage and draws a global audience of more than 1.1 billion people.
“The spirit of competition, fair play, and sparking the passions of a global audience, are all values we share at Emirates.”
Greg Dyke, chairman of The FA said Emirates’ commitment to the sport was evident and “securing such an iconic and forward-thinking lead partner for The FA Cup is great news for us, the fans and for the whole game”.
Next season’s FA Cup kicks off on 15th August with Extra-Preliminary rounds and culminates in a showpiece final at Wembley on Saturday 21st May 2016.