The Enchanted Forest, Perthshire’s popular sound and light show, has staved off competition from 38 Scottish tourism providers to take home the Tourism & Hospitality Award at the recent Scottish Rural Awards.
The show, which will celebrate its 15th anniversary this year drew just over 62,000 visitors to the Highland Perthshire area in 2015 over a 32 night run, representing a 33% increase on the previous year, setting a new record.
The event’s impact on the local tourism economy is now expected to be in the region of £2.75 million per annum with over 50% of all visitors to the event choosing to stay overnight in the area on their visit and 90% citing the event as their main reason for visiting the area in the Autumn.
Ian Sim, acting chairman of The Enchanted Forest Community Trust that runs The Enchanted Forest, commented: “This is a tremendous achievement for Highland Perthshire in a hotly contested category at one of Scotland’s most prestigious awards. We continue to be deeply encouraged by the continued support of our visitors, many of them loyal visitors who return to the Forest year after year, and winning the Tourism & Hospitality Award is testimony to the hard work put in by the community to make The Enchanted Forest such a successful and popular event.”