This development will allow hotels subscribed to PriceMatch to access dynamic price recommendations based on the forecasted demand for their property within the RateTiger dashboard. PriceMatch is currently used by 700 clients in 30 countries.
“Dynamic demand forecasting and pricing technology has become a minimum requirement for every hotel operator today and not just a tool used by global chains or large multi-property hotel groups,” said Arthur Waller, CEO of PriceMatch.
“We see a tipping point in the hotel revenue management market where independent hotels are ready to take the next step from channel distribution, competitor rate shopping and reputation benchmarking to integrated dynamic price optimisation.
“eRevMax hotel customers on the RateTiger Live platform will benefit by integrating PriceMatch revenue management not only within their platform, but within their daily workflow.”
Greg Berman, eRevMax’s chief operating officer, said the integration would “allow hotels to access and manage all distribution and revenue management data in a single platform”.
“By converging sales, marketing, distribution and revenue management processes into an integrated single view, we make it easier than ever for hoteliers to understand and monitor key business insights, implement effective revenue decisions to maximise profitability and align their business metrics – all through action-based, proactive business intelligence,” he added.