eRevRax, which offers channel management solutions for the hotel industry, as sealed a major new partnership in India.
Goibibo, one of the largest online travel aggregators in India, has completed the roll-out of two-way XML connectivity with its portfolio of hotel partners. Accommodation providers will now be able to make real-time availability, rate and inventory updates on Goibibo, and receive bookings generated on these channels directly into their property management system (PMS).
For Goibibo, the arrangement will ensure it is able to offer real-time rate and availability data to its consumers.
“This integration is aligned with our commitment to deliver fastest and most trusted user experience,” said Sanjay Bhasin, CEO of Goibibo. “This will help our hotel partners to further reduce their time to update rates and availabilities while automating reservation delivery directly into their PMS.”
Goibibo.com, which is part of ibibo group, is one of the top three most searched sites for hotel reservations in India. It currently offers a portfolio of 9,800 domestic properties and 150,000 worldwide.
“India is our growth region with top brands like The Leela, The Oberoi, Accor and Mahindra Hotels using RateTiger and Connect for managing online distribution,” said Greg Berman, chief operation officer of eRevMax. “Our integration with Goibibo will improve our portfolio by offering a diverse range of distributors through the eRevMax Channel Ecosystem. We aim to continue building our advanced channel connections to help the industry match supply with relevant demand in a timely manner.”
Online travel in India is growing at a rate of more than 30% year-on-year with midscale properties driving 50% of hotel bookings.