In an effort to enhance its focus on global arts and culture, Etihad Airways recently partnered with the Zurich Film Festival.
The event will take place from 24 September to 4 October 2015. The deal will see the airline brand prominently featured at various locations around the film festival venue and also integrated into the campaign on print, digital, cinema, TV, radio and outdoor channels.
In conjunction with Etihad Regional, airberlin and Abu Dhabi Tourism and Culture Authority, Etihad Airways will be running a range of promotions in an exclusive film lounge at the festival centre.
The airline will showcase its new first, business and economy class products, services, and brand experience to festival attendees.
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