Etihad launches ‘Essential Abu Dhabi’ A330
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Etihad Airways has extended its recently-launched ‘Essential Abu Dhabi’ marketing campaign, with the unveiling of special ‘Visit Abu Dhabi in 2011’ livery on an Airbus A330-300 aircraft.
The Etihad Airways aircraft took off from Abu Dhabi for a celebratory flight across the UAE, with a group of special needs children from Zayed Higher Organization for Humanitarian Care and Special Needs, taking in some of the country’s top landmarks. Key partners of the initiative, including the Abu Dhabi Tourism Authority and media representatives, were also on board.
The unveiling of the three-class A330-300 aircraft, which features the airline’s new Diamond First Class cabin and will fly to London, Geneva, Frankfurt, Paris and Mumbai as part of the Essential Abu Dhabi campaign, is just the start of a number of high profile promotional activities planned in the coming months.
Peter Baumgartner, Etihad’s Chief Commercial Office, said; “The unveiling of this new aircraft livery with our message to the world to come and Visit Abu Dhabi further underlines our commitment to the growth and awareness of Abu Dhabi, not only as a tourist destination but as a place to do business in a dynamic and friendly environment.
“Since we launched the Essential Abu Dhabi marketing campaign with our partners, we have seen a tremendous amount of excitement and interest from people right across the globe, as well as with local audiences.”
The initiative is designed to promote the very best the UAE’s capital has to offer through a wide range of deals in its hotels, dining outlets, shops, adventure parks, cultural attractions and sports facilities.
Using ‘Pass to the Magic’, an Etihad Airways boarding pass, visitors are enticed to spend time in the emirate to enjoy discount offers at various ‘Essential Abu Dhabi’ partners.
To take advantage of the offers, visitors on flights to Abu Dhabi need to present their Etihad boarding card at participating outlets to redeem the offers within seven days of arriving into the city.
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