Etihad launches new global campaign
Etihad Airways has launched a new global brand advertising campaign.
Comprising TV, print, outdoor and digital media, the new campaign will feature the strapline: ‘The World Is Our Home, You Are Our Guest’. The TV commercial, which will be launched on 3 March 2013, was filmed in Abu Dhabi, Bangkok, Prague and Sydney, and showcases the airline’s destinations and in-flight products.
“This is our first brand advertising in many years. Having focused on product innovation and service excellence, the time is now right to make a bold and confident brand statement to the world,” said Peter Baumgartner, Etihad’s Chief Commercial Officer. “This is not a rebranding exercise, but a continuation of our brand story drawing from the values of our home in Abu Dhabi and our inspiration from around the world.”
The new campaign was created by M&C Saatchi and the TV commercial will be screened in Australia, China, Germany, India, Japan, UK, USA, UAE and Nigeria.